Face-to-Face Surveys are Back !

Live question and answer interviews are the most accurate form of information gathering available.

Today's socially networked consumers are demanding more from the companies they do business with. They are expecting better pricing, higher levels of service and enhanced communications provided through more channels, and they have more outlets for voicing opinions about their experiences than ever before. Engaging in proactive face-to-face conversations with those consumers to learn all about their expectations will become critical to a company's ability to succeed.

Survey communication channels are expanding beyond more familiar choices like voice, email ,SMS/text messaging and customer communities using social networking. These trends bring either risk or opportunity to companies looking to build relationships that cultivate loyalty. Definitively, user-self-directed survey experiences through the Internet became the most cost effective strategy for businesses, but the bottom line outcome will depend on whether or not businesses can measure and differentiate trustfully answers as opposed to a impromptu mouse clicks.

Survey management is increasingly more difficult in an economy that still tends to favor a do-more-with-less business mentality. However, with the rising popularity of unprecedented innovations such as cloud computing, paperless data capture and real time analysis, survey professionals are beginning to recognize again the value of face-to-face information gathering strategies, that are more reliable and secure.

The most accurate survey data collection method is the personal interview. Although time consuming and costly, the face-to-face survey method collects data that is practically looked upon as scientific fact. Face-to-face surveys offer several obvious advantages over other forms of market research such as the fact that interviewers can stress the importance of the survey, validate some of key variables such as gender & age, and encourage subjects to provide more accurate data.

e-Survey has been conceived to maximize your Return on Survey Mobility. We do this by making your mobile workers more productive; by delivering real-time intelligence to the point of interaction; by ensuring your key questions are quickly & easily captured; and most important of all, by keeping you updated, in real time, with each survey operational issue.

Again, when it comes to market research, the most accurate survey data collection method, is the face-to-face interview, and even though it can be more expensive, we guarantee that you can rely on eSurvey to accomplish your goals at the lowest possible cost .